How to place a logo over a brochure background

A logo can make a real estate brochure feel finished, but it should not cover the best part of the property photo or disappear into a busy background. The goal is to place it where it is easy to notice, without taking attention away from the home.

Use the Photo Editor to put the logo on its own layer over the background image. Keeping the two images separate makes it easier to move or resize the logo without changing the property photo.

Place the logo over the background

1. Open the Photo Editor and load the property photo you want to use as the background. Keep an untouched copy of the original file in case you want to start over.
2. Add the logo as a separate layer above the background. A transparent PNG is a good choice because it can show the logo without a solid rectangle around it. If you only have a JPG, its background will usually appear as part of the image.
3. Select the logo layer and position it over an area that does not hide a key feature, such as the front door, windows, or the main view. Use the editor's layer positioning and sizing controls to adjust it. Keep the logo's proportions so it does not look stretched.
4. Zoom out and look at the whole composition. Check that the logo is visible but not so large that it competes with the home. Leave a little space between the logo and the edge of the photo.
5. Save or export a new copy of the finished image. Reopen that copy or preview it at the size it will appear in the brochure to check that the logo and background still look right.

Work with the logo and background as separate layers until the placement is settled. If you paint or make other edits on the wrong layer, undo the change and select the correct layer before continuing.

Choose a logo treatment that fits

Use a transparent logo for a clean overlay

A transparent logo lets the property photo show through around the lettering and mark. It usually looks more integrated than a logo on a white box. Check the image against both light and dark parts of the photo, since thin lines or small lettering can vanish over a similar color.

Pick a quiet area of the photo

Look for a patch of sky, a plain wall, or another area with little visual detail. Avoid placing the logo over a roofline, a window, a person's face, or important landscaping. For a brochure cover, corners are common positions, but the best corner depends on where the photo's visual focus sits.

Use a contrasting logo version

If the logo blends into the photo, try a light or dark version that is already part of your brand artwork. A white logo may stand out on a shaded area, while a dark logo can work on a pale wall or clear sky. Do not change the brand colors just to force a match unless the approved artwork allows it.

Size it for the final layout

A logo that looks clear while editing may become too small when the brochure is printed or viewed as a thumbnail. Use the intended brochure layout as a guide, and keep essential wording large enough to read at normal viewing distance. If the logo becomes fuzzy when enlarged, use a higher-resolution source file rather than stretching a small image.

Fix common placement problems

1. Remove the logo's solid background. If a white or colored rectangle appears around the logo, use a transparent version of the logo if you can get one. A JPG cannot store transparent areas, so simply placing it on another layer will not remove its background.
2. Move it away from busy details. If the logo is hard to read over roof tiles, trees, or windows, try another corner or a calmer area of the photo. A small position change can improve legibility without making the logo larger.
3. Restore the logo's proportions. If it looks unusually wide or tall, undo the resize and adjust it without distorting its original shape. Avoid enlarging it beyond the quality of the source image.
4. Check which layer is selected. If moving the logo changes the background instead, select the logo layer in the layer controls and try again. Separate layers let you adjust one image without moving the other.
5. Use a larger source for print. If the logo looks soft after export, find a higher-resolution image or a vector version from your brand files. Do not rely on sharpening to recover detail that is missing from a small source.

Check the brochure before printing

Inspect the image at the size it will actually appear on the page, not only while zoomed in. Check that the logo has enough space around it and that its lettering remains readable. If the brochure will be printed, confirm the image dimensions and resolution with the printer or layout requirements. For example, an 8.5 by 11 inch page at 300 pixels per inch needs about 2550 by 3300 pixels for a full-page image, though the required resolution can vary by print process and viewing distance.

Keep the original photo and logo files. The Photo Editor works with your files in the browser, and your photos and project files stay on your device.