Client artwork for an event announcement

A client may like the colors and image in an event announcement but still miss a wrong date, unclear venue, or hard-to-read call to action. Those details matter as much as the visual style, especially when the artwork will appear in several places.

Use a clear review process before you send a draft. You can build or revise the artwork in TooLab's Photo Editor, then check the design at the size and format the client actually needs.

Prepare the artwork for review

1. Open the Photo Editor and bring in the background image or artwork you have permission to use.
2. Confirm the event details with the client before laying out the text: event name, date, start and end times, time zone if relevant, venue, registration details, and contact information.
3. Set up the layout for its intended use. Ask whether it is for a social post, a website, a printed flyer, or several placements. Request the required dimensions and file type instead of assuming one version will suit every use.
4. Arrange the main message, essential details, and next step so people can scan them in that order. Use separate layers for text and artwork where practical, so you can revise one without rebuilding the whole design.
5. Review a draft at normal viewing size, then send it with specific questions. Ask the client to confirm the facts, image choice, and intended call to action before you prepare the final files.

Choose the right version for each use

A social post or story

Make the event name and main action easy to spot on a phone screen. Small text can look fine when the design is zoomed in on a computer, then become difficult to read in a feed. Ask whether the client needs a square post, a vertical story, or another size, and design a separate layout when cropping would hide important details.

A website banner

A banner is often viewed at a wide shape, and the website may crop it differently on phones and computers. Keep essential wording away from the edges and ask the client how the image will appear in the page. If the event details are already written beside the banner, the graphic may need less text.

A printed flyer

Ask for the printer's required dimensions, file type, and any margin or bleed instructions. Bleed is extra artwork beyond the trim edge, so small cutting shifts do not leave a white sliver. Do not guess those specifications. If the client does not have them, confirm with the print provider before preparing a print-ready version.

A draft for approval

Keep the review copy distinct from the final artwork. Label it clearly as a draft, and include the version date or number in your message rather than adding a distracting label to the design itself. Ask for corrections in one collected list so you are not working from several conflicting messages.

How to fix common draft problems

1. Verify every event detail. Check spelling, date, start time, time zone, address, ticket or registration link, and contact details against the client's approved source. A visually polished design with one incorrect detail is still not ready to publish.
2. Make the reading order clearer. Give the event name the strongest emphasis, followed by the details people need to attend, then the action they should take. If every line is bold, large, or brightly colored, reduce emphasis on less important information.
3. Improve text contrast. Text should stand apart from the image behind it. Move text onto a calmer area, adjust the image, or use a simple solid or translucent backing if it suits the design. Check the result at the size people will see it, not only while zoomed in.
4. Check the crop and safe space. Keep logos, faces, and essential wording away from edges where a platform crop or printer trim might cut them off. Make alternate layouts when the same crop cannot work for both a tall and a wide placement.
5. Replace assets with unclear rights. Ask the client to provide approved logos and images, or confirm the license for assets you source. Do not assume that an image found online is free to use in promotional artwork.
6. Review the actual final file. After preparing the requested output, open it and inspect the whole design. Check that text is not clipped, the image is not unexpectedly cropped, and the file meets the client's requested dimensions and format.

Agree on the handoff before finalizing

Ask what the client expects to receive: one finished image, several size variants, an editable project, or both. Clarify who will make future changes and whether they need the fonts or original image assets. A flattened image is convenient for posting, but it does not keep each text and artwork element independently editable.

Also agree on who approves the final wording and who is responsible for publishing it. If several people review the design, ask the client to name one person to collect feedback and approve the final version. This helps prevent a late change from undoing an earlier correction.

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