Create a QR code for an apartment viewing brochure
Create a scannable QR code that opens an apartment brochure on a phone, then choose its destination, test it, and place it in print.
At an apartment viewing, a QR code on the brochure can give visitors quick access to the listing, floor plan, photos, or application details. The code itself does not hold a whole brochure. It points a phone to a web address where the information is available.
Use the QR Code Generator to create a code for a link, customize its appearance, and check that it opens the right page before you print it.
Create a QR code for the brochure
- Open the QR Code Generator and choose the link option. Paste the full web address for the apartment listing or brochure page.
- Check that the page opens without requiring a sign-in. If you are linking to a brochure PDF, try opening it on a phone and confirm it is easy to read there.
- Choose colors that keep the code easy to scan. A dark code on a light background is a reliable starting point. If you add a logo, keep it small and away from important code details.
- Generate the code and save it using the tool's available save option. Keep the image at its original proportions when placing it in the brochure.
- Scan the saved image with a second phone. Then scan a printed proof at the size you plan to use. Check that the phone opens the correct page, not just that it recognizes a code.
- Place the code near a short instruction, such as “Scan for the floor plan and listing details.” Leave clear space around the code so nearby text or graphics do not crowd it.
If the brochure is printed, test the actual paper copy under the lighting visitors will encounter. A code that scans from a large monitor may be too small, blurry, or low-contrast on paper.
Choose what the code should open
A property listing page
Link to a mobile-friendly page with the apartment's key details, photos, viewing information, and a way to ask a question. This is often the best choice if you may update the rent, availability, or viewing times. If the web address stays the same, you can update the page without reprinting the code.
A brochure or floor plan file
A direct PDF link can be convenient when visitors need to save or share the document. Open the link on a phone before printing. Check that the text is readable without excessive zooming, the floor plan is not cut off, and the file does not require special access.
A contact or inquiry destination
If the main goal is to get questions, direct visitors to a contact page or a suitable contact option. Be clear about what happens after a scan. Avoid linking to a page that asks for sensitive information before a visitor can see basic property details.
Colors and a logo
Use strong contrast between the code and its background, and avoid putting the code over a photograph or patterned area. Adding a logo may make a code harder to scan if it covers too much of the pattern. For more detail about this tradeoff, see why a logo makes a tiny QR code unreadable. If you are choosing an error correction level for a design, learn what QR code error correction levels do.
Fix a QR code that will not scan
- Check the web address. Scan the code again and confirm that the page loads on a phone using its normal connection. Correct a typo or replace a link that has expired.
- Make the code larger. If the phone struggles at the intended viewing distance, increase its printed size. For a brochure held in the hand, try about 1 inch (2.5 cm) square or larger, then test the proof. The needed size depends on print quality and scanning distance.
- Restore contrast. Use a dark code on a light, plain background. Avoid pale colors, reflective finishes, or a busy image behind the code.
- Leave a clear border. Keep text, lines, logos, and decorative borders away from the code's outer edge. That empty margin helps a phone identify the code.
- Remove or reduce the logo. Make a fresh version without the logo and compare the scans. If that works, leave the logo off or make it smaller.
- Replace a stretched or blurry image. Use the saved code image again rather than enlarging a low-quality screenshot. Keep the square shape intact when resizing it in your brochure layout.
If the code is recognized but opens the wrong page, the problem is usually the address encoded in it. Generate a corrected code and replace every copy in the brochure file before sending it to print.
Keep the printed brochure useful
A QR code can remain scannable while its destination becomes outdated. Check the listing shortly before printing and again before a viewing event. If the page may change, use a web address you control and keep that address active. A QR code does not automatically update when a page moves to a different address.
Make the printed instruction specific to the link. For example, tell visitors whether the scan opens a floor plan, the complete listing, or a contact page. That helps them decide whether to scan and avoids surprises.
